Lose or win running a Marketing Campaign? The choice is yours, we are going to share 5 key learning from the experience. Running a marketing campaign can feel like balancing strategy, creativity, and timing [...]

#UpExperts | Edition 6 is live! See how to choose the right Salesforce Integration Patterns for different projects. In our previous article, we explored key architectural patterns and when to use them. Now, together [...]

#UpExperts is back! This week Lea shares Salesforce design patterns every developer should know! In Salesforce development, design patterns help ensure code is scalable, maintainable, and follows best practices in the multi-tenant, cloud-based architecture [...]

Building Scalable Lightning Web Components: Reusable, Consistent, Future-Proof At UpCRM, we believe powerful Salesforce solutions start with small, thoughtful building blocks. And nowhere is this more true than with Lightning Web Components (LWC). Thomas [...]

Making LWC forms smarter: The power of Metadata-Driven dynamic forms In the world of Salesforce development, form management can become one of the most frustrating parts of maintaining a scalable application. We’ve all encountered [...]

Clicks vs. Code: choosing the right tool in Salesforce  When it comes to building solutions in Salesforce, one of the most common decisions teams face is this: Should we solve this with clicks or [...]

Let's observe the latest updates that are valuable for your project! Are you looking for valuable insights, case studies, and the latest updates from the industry? You're in the right place. UpCRM is kicking [...]

Salesforce Summer ’25 Release: What’s new and why it matters  The Salesforce Summer ’25 Release has arrived with thoughtful, impactful enhancements designed to simplify work for admins, improve user control, and elevate the overall [...]

Discover Agentforce - Secure AI Solution!  In an era where AI tools are becoming more powerful, businesses are still faced with a familiar challenge: how to bring artificial intelligence into their workflows without losing [...]

Data sovereignty, new geopolitics, and our future with enterprise software in Europe ✍️ By Patrick Ittah, Partner at UpCRM A new cloud reality for Europe Amid intensifying geopolitical tensions, even with long-standing allies—a critical [...]

We are delighted to introduce Nataliia Veretenina, who joins us as a Marketing & Communication Officer at UpCRM! Despite being early in her career, she has already built an impressive track record in strategic [...]