UpCRM × eFlow | A human, fast and efficient Benelux collaboration in fintech

We spoke to Antoine ALLARD, #eFlow’s Director of Finance & Operations, to find out more about their digital transformation. Read about it in our new #SuccessStory!

In the fast-moving world of electronic payments, being able to act quickly, accurately, and in a structured way is critical. For eFlow, a Belgian company connecting banks with e-commerce businesses, keeping internal processes sharp isn’t just a goal—it’s a necessity.

As their business scaled, keeping track of submitted applications through large Excel sheets became a growing pain point. The team knew it was time to move toward a more robust, scalable system. That’s when UpCRM stepped in for support. What followed was a model example of a fast, focused, and collaborative digital transformation.

From spreadsheets to agility

eFlow’s core business—acting as a referral agent between financial institutions and online merchants, relies on a well-managed onboarding process. But when that process is tracked manually in spreadsheets, the room for delays, inconsistencies, or lack of visibility grows.

The need was clear: a professional, centralized solution to streamline onboarding and give the team full visibility into each client’s journey. Not only did the system have to work—it had to work exactly the way eFlow needed it to.

Precision built around their workflow

With a shared understanding of the challenge from day one, UpCRM and eFlow worked together to design a solution that matched the business’ existing logic and operations.

Salesforce has been implemented as a CRM to keep track of submitted applications — a step-by-step, trackable flow. One of the biggest strengths of the project was the flexibility in tailoring the solution. From the start, it was built around the way eFlow actually works,not the other way around. That fit meant the team was able to adopt the new tool rapidly, without disrupting their rhythm.

Collaboration that worked

From kickoff to go-live, the project moved at an impressive pace. Both teams brought clarity and responsiveness to the table—qualities that made the whole process not only efficient but also enjoyable.

“The collaboration with UpCRM was excellent. Pierrick, who managed our account, has been extremely professional. He always worked to provide the best possible solutions to our needs. We couldn’t be more satisfied with the partnership,” shared Antoine ALLARD, Director of Finance & Operations at eFlow.

“The eFlow team had a clear vision, enabling us to deliver a solution that fit seamlessly into their processes. The entire project was completed smoothly and the new system was implemented incredibly quickly,” said Patrick ITTAH, our Co-founder.

Results that speak for themselves

What is the outcome?

• A streamlined and professional onboarding process

• Greater internal visibility and structure

• Significantly improved operational efficiency

The team now tracks every step of the working flow with ease, and tasks are clearer and more transparent across departments.

Looking ahead but not in a rush

With their new solution fully in place and performing as expected, eFlow is taking a considered approach to what comes next. For now, the focus is on mastering the system already in use—getting maximum value from a tool that’s already doing its job well.

A trusted partner

The success of the project wasn’t just about the software—it was about the people. From ongoing support to strategic alignment, the collaboration has been one marked by mutual respect and shared goals.

We asked Antoine ALLARD, if they would recommend working with UpCRM and it’s what he answered:

“Absolutely, we would recommend UpCRM. Based on everything I’ve shared above, we are fully satisfied, and the tool has answered our needs perfectly. UpCRM has been extremely professional in managing our account, and their support has been exemplary.”

Want to achieve the same clarity and structure in your operations? Let’s build it together!
Contact us to explore how we can support your digital transformation.

Curious to see more? Read how Hospilux partnered with us to drive digital innovation!