1. Can you introduce us to LFF and its activities?
Luxembourg for Finance (LFF) is the development agency for Luxembourg’s financial centre. In this role, the agency is tasked with positioning Luxembourg as a financial centre. We do so in a number of ways, whether it be via our business development activities through which we open up new geographical and thematic markets for Luxembourg’s financial services sector as well as connecting international investors with financial firms in the Grand Duchy. We also focus significant attention on our communications activities that aim to ensure Luxembourg is seen as a thought leader within international finance, and our events which bring together experts from across the globe to tackle relevant topics.
2. What new challenges are you facing?
Perhaps the largest challenge the financial sector currently faces globally is availability of talent, and Luxembourg is no exception. To continue to attract global businesses, there needs to be a strong talent pool for them to draw on, which we can only achieve by ensuring Luxembourg remains appealing to foreign talent and by investing into training in core areas, such as ICT and sustainable finance.
3. You have a long-standing relationship with Salesforce. Can you tell us more about it?
Over the years, Salesforce has become instrumental to LFF, especially for our business development and marketing activities, as it has helped us manage our relations with financial professionals around the world.