Salesforce has just announced joining GAIA-X the european cloud project, please find below the full press release below : The global pandemic is an accelerator of the digital transformation of our society. As European businesses adapt to change, it is imperative that our digital future be built on shared values. Trust and innovation are two of Salesforce's core values, and they are also the cornerstone of GAIA-X, a multi-stakeholder effort to create a digital infrastructure for Europe. It is in this context that Salesforce has chosen to become one of the first members of GAIA-X, the initiative jointly launched by the French and German governments in June 2020, to create a data ecosystem in the cloud, which promotes both innovation and the highest standards in data protection and security. As our economies still bear the brunt of the COVID-19 pandemic, many organizations are realizing the need to make the technological innovations necessary to adapt and cope. In partnership with GAIA-X, a reliable digital infrastructure must be at the center of Europe's digital recovery and growth. https:\/\/www.up-crm.com\/wp-content\/uploads\/2020\/11\/project-gaia-x-1.jpg At Salesforce, trust is our number one value. Our top priority is the security and confidentiality of the data that our customers entrust to us. This commitment is evidenced by our comprehensive and transparent privacy and security program, which includes key third-party certifications such as C5 in Germany and ASIP Sant\u00e9 in France. In 2015, Salesforce was the first enterprise software company to gain approval from the European data protection authorities for its Binding Corporate Rules (or BCRs for Binding Corporate Rules) to facilitate international transfers of personal data. of the EU. Our BCRs were modified in 2018 to meet our new commitments in accordance with the General Data Protection Regulation (GDPR). Salesforce also continues to be an active member of working groups set up by the European Commission, which bring together cloud players to address issues such as data protection, data portability and cybersecurity. By joining GAIA-X, we once again commit to working in collaboration with all relevant stakeholders in Europe on the development of a trusted digital infrastructure. Together, we can promote a digital economy that is inclusive and secure for all European businesses and citizens.