Nordea Asset Management, is part of the Nordea Group, the largest financial services group in the Nordic region. NAM offers European and global investors’ exposure to a broad set of investment funds. Our team met with Nadège De Biasio, Head of IWD Business Support & Development to talk about their CRM implementation.
Our organization has grown significantly in the past ten years and business is moving fast. Implementing a CRM was the solution to best centralize and analyse our sales activities to leverage on to become a staple in the Asset Management Market. Flows of data and information has increased as well with professional social networks and cloud solutions that the challenge for us today is more on the understanding of data sets than on the data collection itself. Evaluate and anticipate the needs to be closer to our clients every day is our routine message and implementing a CRM tool was the best answer.